Nicolas Roberti

CEO & Owner

From as long as he can remember, Nico always loved to tell stories and his creativity has always been fuelled by his curiosity. With a strong interest in science, he spent 10 years building his skills in the advertising industry. At the same time, bringing people around food, tasty drinks and experiences has always been a passion of his.

The time passes, and with it appears the need for a new challenge that led him to pursue a MBA in London, Sao-Paulo & San-Franscisco.

A few month after graduation he created WhiteFrontier and opened a Pop-Up restaurant in Verbier, that lead to plenty of great contacts, comforting him in the potential of WhiteFrontier

18 month later with the help of his team, he opened the Swiss based production unit in Martigny.

Sharing his life with his girlfriend Kim Nguyen and their Bulldog Harry, Nico lives in Verbier.

Skier, car enthusiast, useless without a good cup of coffee (or two).

Motto: Point n'est besoin d'espérer pour entreprendre, ni de réussir pour persévérer