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Nicolas Roberti

CEO & Owner

Curiosity is the biggest drive for Nico. After a few years in advertising and a MBA studied around the globe, Brewing great beer into a freeride universe became an obsession.

In December 2014, He created WhiteFrontier and opened a Pop-Up restaurant in Verbier, that lead to plenty of great contacts, comforting him in the potential of WhiteFrontier as a full on brewery.

In may 2016, with the help of his team, he opened the Swiss based production unit in Martigny and 18 month later one of the best taproom of Switzerland, there has been plenty of exciting projects to focus on. Now, the attention is particularly focused on quality and healthy international growth.

Sharing his life with his girlfriend Agnès Glatigny, and two wonderful puppies: Harry and Mara, Nico slowly becomes the Swiss he always dreamt he would be.

Skier, car enthusiast, useless without a good cup of coffee (or two).

Motto: Point n'est besoin d'espérer pour entreprendre, ni de réussir pour persévérer